If you mention Photoshop to someone their initial response is often 'Oh that's too complex for me'. Which if you're not used to it it can be true. My question to them is Are you using Canva? Why not?.

For many businesses, creators and most other people on Instagram the aim is to get more people to view your photo. The photo might be promoting something you're selling or a service you provide.

To really get the most out of Facebook as a business unless you have great content that is likely to get shared lots then you'll no doubt be looking at using Facebook advertising or 'Boost Post'.