It’s time to look at your social media scheduling

Social media is essential for businesses these days: it doesn't matter what sector you're in; potential customers will be searching for you on different platforms. And it's not just a case of writing the post and pressing send; you need to plan when it goes out to catch as many eyes as possible.

Where to start

With so many people using social media every day, planning when to post has become more critical. What is the point of posting if you're potential customers aren't online? 

All platforms tell you when your followers are most active: you'll find this information under your account's 'Insights' section. If that all seems a little daunting, then this post from SproutSocial will give you a rough guide on global trends. 

A point worth noting is that not all social media channels have the same activity. Try to schedule the different posting times to suit this. When possible, try and be active when the post goes live, just so that you can respond to comments if needed. 

As with all social posts, it's also important to catch people's eyes; the use of photos or videos to get your message across will also play a big part in them interacting with your content. 

Not all platforms are the same.

You can see optimum times on your accounts, or even if you use a scheduling tool, they will give you this information. You'll no doubt notice when you look at this because the timing is different for each platform.  

For example, Facebook is often busier first thing in the morning, whereas Instagram has an optimum time of lunchtime.

How we can help

If any of this seems to be out of your comfort zone, get in touch with us; we can put a plan together to help you make the most of your social media. 

Contact us using the form below, and let's see how we can work together.