As an online retailer, one of your key goals is to convert website visitors into customers. But how do you persuade someone to make a purchase without the tactile experience of a physical store? The answer lies in crafting irresistible product descriptions.

Having a well-built site and beautiful photos is only a part of trying to get a customer to buy from you. The description is a very important part, with the sites that we look at to give feedback more often than not the wording for the product is lacking.

The final few months of the year are the busiest time for e-commerce stores, to give you a little help I've listed here 10 Ways to Improve an eCommerce Store.