Case Study: SSX Creative's Successful Migration of Quadrophenia Alley's Website from EKM to Shopify
Background
Quadrophenia Alley, a unique business based in Brighton, is a retail destination for fans of the 1979 film Quadrophenia and the mod culture. It had been using EKM as its e-commerce platform, but they were encountering significant issues that were impacting its online performance and customer experience.
With slow site speed, limited customisation options, and a convoluted user interface, Quadrophenia Alley turned to SSX Creative for help. SSX Creative is a digital agency renowned for helping businesses revitalise their digital presence and performance.
Challenge
The challenge was to migrate Quadrophenia Alley's website from EKM to Shopify without losing data, disrupting business operations, or negatively affecting the customer experience. In addition, the new platform had to be user-friendly, allowing Quadrophenia Alley's team to manage and update the site easily.
Solution
SSX Creative took a systematic approach to the project. The first step was to perform an in-depth audit of the existing site to understand its structure, functionalities, and data points. This helped in planning a seamless migration strategy.
The migration to Shopify involved several steps. Firstly, SSX Creative created a design and layout to provide customers with a streamlined, easy-to-navigate experience. The team also ensured that all data, including customer information, product details, and order history, were successfully transferred to the new platform.
Shopify's extensive customisation options were leveraged to create a site that looked great and worked seamlessly. The team employed the latest SEO practices to ensure the migration would not affect the site's visibility.
Reasons to Choose Shopify 2.0
Shopify 2.0 offers our design and development teams the flexibility to craft a highly personalized experience for Condor, providing benefits for both the brand and its customers:
The updated user interface and enhanced functionality simplify the system's use, leading to significant time savings.
The introduction of custom sections across the entire site provides additional customization capabilities. This added flexibility aids in crafting unique customer experiences, potentially driving more sales.
The scalability of branded content across 2.0 stores is more effortless.
Uploading and modifying content on the go is swift and straightforward.
2.0 stores experience faster loading times, reducing the likelihood of visitor drop-off and potentially improving search engine rankings.
The implementation of native filtering accelerates the speed of the 2.0 site, eliminating the need for a third-party app.
Results
After the successful migration, Quadrophenia Alley started experiencing immediate benefits:
Improved Site Speed: The new Shopify platform significantly improved site speed. Loading times were drastically reduced, improving the user experience and increasing session duration.
Enhanced User Experience: The redesigned interface was not only more attractive but also more intuitive. Visitors found navigating the site easier, finding the products they sought, and making purchases. The checkout process was also streamlined, reducing cart abandonment rates.
Easier Site Management: Shopify's user-friendly backend made managing the site easier for the Quadrophenia Alley team. Updating product details, tracking orders, and managing inventory became a breeze, improving the efficiency of operations.
Increased Sales: With the improved user experience and site speed, Quadrophenia Alley saw a noticeable increase in conversions and sales. The bounce rate decreased, and customer satisfaction improved.
Conclusion
The successful migration of Quadrophenia Alley's website from EKM to Shopify by SSX Creative underscores the importance of choosing the right e-commerce platform for a business. The project highlighted SSX Creative's expertise in strategic planning, execution, and post-migration support. Through this successful collaboration, Quadrophenia Alley has secured a stronger online presence and is well-positioned for future growth.
If you’d like to talk about how we can move your ecommerce store to Shopify 2.0, or if your site needs a refresh, get in touch.
